Best Buy Customer Service Tactics
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Just A Customer
Just A Customer
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  1. Best Buy Customer Service tactics.
The mind is the root of every action and reaction in our world.
What we do physically is merely the manifestation of what’s going
on in our mind. Our actions are extensions of our thoughts. Even
when our actions seem to go against our thoughts, they are in fact
driven by our subconscious compulsions. Every action and
reaction can be traced back to the human psyche.
Customers, consumers or clients are no different. People decide
under the influence of psychological triggers. These psychological
triggers can be influenced by many factors. While there are
dozens of elements that can influence the psyche of an individual,
here are the ten most important psychological triggers that
convert leads into customers.
 
1. The Quest for Pleasure
Every human being is drawn towards pleasure and is averse to
pain. No one wants to suffer and everyone wants to have a good
time. This desire to be pleasured drives people to buy specific
products. As a company, marketing professional or salesperson,
you need to present your product or service in a manner that will
help the lead to imagine some form of pleasure. The product or
service could be anything, right from a foot massager to more data in a postpaid plan. Affordability will always be a quintessentially influencing factor but the lead will at least be
interested in buying or signing up if pleasure is assured.
The worst selling products or the duds in any industry are those that
exist without offering any substantial pleasure to its intended
customers or users.
Now, pleasure is not a Always physical or emotional or
psychological. It varies from person to person. Pleasure needs to
be well defined in the context of the product and given the kind of
audience you are targeting. Once you identify the exact the form
of pleasure your audience wants, strategize your marketing
campaign accordingly. It is not necessary for a materialistic
product to lack emotional pleasure and an immaterial service to

have no physical pleasure. Smart m

Best Buy Customer Service
Best Buy Customer Service

arketers know how to

package their product or service and how to convey the message.
 
2. The Pursuit of New and Original
People love new stuff. It doesn’t matter what the product is. New
clothes, new shoes, a new car, a new house, a new phone, a new
laptop, a new set of speakers or it could be a new set of wine
glasses.
Everything new has a special appeal. It helps if the product is also an original, that is to say it is not the run off the mill
stuff that is already aplenty in the stores. The pursuit of new and
original can be explained using the proven fascination with
novelty. Studies have proved that exposure or anticipation of
novelty items increases the secretion of dopamine in the human
brain. Hence, it is a neurological trigger.
Let us illustrate this reality using two simple examples.
Every smartphone maker and automaker in the world keeps releasing
new variants of their existing models. Other than the rare
instance, there is hardly any significant change or improvement in
the subsequent variants. You can consider everything from an
iPhone to a Galaxy, a Volkswagen to a Toyota.
The existing models are repackaged, some specifications are tweaked, some
features are upgraded just marginally and there you have a newly
manufactured phone or car. This new original product builds
anticipation and is satiating for many people. Had this not existed,
people would have turned around and said the phone is two years
old or the car is eleven months old. They would look for other
phones and cars that have been launched in weeks or a few
months leading to their purchase. What’s old is the past and
people don’t like delving into the past. Everyone wants a piece of the future.
 
3. The Quintessential Reason
Every product in the world has multiple features and at least one

benefit. Else, the product should not exist. The features and

Best Buy Customer Service
Best Buy Customer Service
benefits will do their job to capture attention and will trigger some
interest in the people but they are not enough to drive the sales.
You can talk as much as you want about the benefits or features
and yet you may fail to convert a lead into a customer. The reality
is simple. The lead is waiting for the quintessential reason.
Many marketers and salespeople have been misled to believe that
people need many reasons to buy something. It is absolutely not
true. Most people don’t even know all the features of products that
they have purchased. The average consumer is not that savvy or
interested. The average consumer has a lot of stuff on their plate.
They need one good reason.
Let us talk about organic food or green tea. Does any average
consumer know all the differences between organic food and
inorganic food? Does an average consumer know exactly the
difference between green tea and what has been called tea for
ages? Even those who drink tea everyday don’t know the
difference between normal tea and green tea or black tea and
yellow tea.
People have one good reason to opt for organic food or green tea and that has been enough to promote these two products across the world.
4. What’s the Story?
The consumers are not interested in the story of a company. They
don’t want to hear how a product has come into being, definitely
not when the product is yet to become a bestseller. The
consumers want to hear a story that will trigger their emotions.
This is the story that marketers or advertisers must conceive.
Many years ago when television was not as popular and
technology was not what it is today, Volkswagen came out with an
advertisement. It was just an image of identical houses in a
nondescript but beautiful suburban neighborhood with lawns and
paved driveways. Every house had a van parked outside, which
was the Volkswagen station wagon.
The image was captivating for sure but it was the few lines
accompanying the image that told a great story. It triggered an
intellectual response. Needless to say Volkswagen did have an
amazing response. You may be aware of the commercials of the
sixties through the eighties and even the nineties. You are
certainly aware of the stories various commercials narrate during Super Bowl and other major events. The objective is simple: to
trigger an emotional response so there is an immediate
connection with the audience
5. Following / Popularity / Brand Value /
Fandom
This can easily be the most important psychological trigger but
the reason we mention it at sixth is because a company needs to
master the first five to become a brand with a worthwhile
following. Popularity of a brand instills credibility. People trust its
products or services. Fandom instills a sense of unity.
People come together and feel like a part of a larger group. Human
beings are wired to find a common reason to unite. This has
happened more gloriously in case of all religions. Cultivating a
loyal or committed following is necessary for every company to
sustain its success.
There is a reason why millions of people around the world line up
to grab the latest iPhone. In addition to the pursuit of novelty and
the quest for pleasure, it is the sense of being a part of the larger
group of iPhone users and the fandom that drives the people to put in the effort, also their money
6. Simplicity
Consumers love sophistry, complex craftsmanship, complicated
mechanisms and wondrous technology but they don’t want to deal
with those firsthand. They want these elements inside the product
which must be simple enough for them to use.
Everyone uses a remote transponder key but not many want to know how push
button ignition work or what the transponder chip actually is. Any
product that appears to be complicated or difficult to use will not
influence a lead to become a customer. Every product that is
utterly simple to use and has some significant utility will always
influence a lead to at least consider buying.
There are products that aren’t simple. It is the job of the marketer
or the advertiser to simplify the product or at least the messaging.
The use of the product or availing the service, securing the
benefits of the features or eventually deriving the pleasure as
promised must be simple. If the customer has to make an effort to
understand a product or service, if a lead imagines using the product or service to be tiresome or requiring a great deal of labor, then the whole campaign will be a definite failure
 
7. Enticement or Intrigue
We are drawn to what we know or have experienced. We like
eating our favorite foods, we cook the recipes we have mastered
and take pride in the creation, we support our favorite teams and
expect the best from them, we like the comfort of being with our
friends and also seek job security. There is a part of us that wants
predictability, certainty and continuity. Then there is a part of the
mind that craves surprises, wants to explore the unknown, is
waiting to be enticed or intrigued. This curious part of our mind
can be easily used by a company to generate traction for its
product or service.
This is not the same as the pursuit of something new or original. It
is the longing for something different. While we go about our lives
in the most mundane and obviously expected manner, we want to
try out something new or have a different experience. Any product
or service worth its cost that has this intrigue or enticement will
easily convert leads into customers
 
8. Fear of Loss / Fear of Missing Out
This is a psychological trigger but has been diluted in recent years
for being used, overused and even abused by most companies.
Fear of loss has always been a driving force and has led to overnight bestsellers but it works only when used sparingly.
Companies keep blasting their leads with emails, highlighting
limited time specials again and again. If the lead knows that you
would keep repeating the same offer or similar promotions time
and again, then it doesn’t really create any fear of loss.
Smartly timed, placed and messaged campaigning that genuinely
instills a fear of loss will always convert a lead into a customer.
Fear of missing out needs to be well substantiated. It cannot be a
random claim. Companies need to provide enough proof that the
item has already been bagged by many like the lead being
targeted. A newly launched product or a new service cannot really
use fear of missing out because the leads don’t even know what
they would be missing out. That is unless, the product or service
is a follow up of what is already out there and the leads know the
benefits, effectively th
Whatever it is that you promote, a lead is likely to believe your
claims if there is verifiable proof. Products in action, services
being endorsed by people, independent studies or reviews that substantiate the claims and any kind of proof that is verifiable will always instill the trust a lead needs to make the final decision.
As long as there is an iota of doubt over the functionality or utility,
durability or reasonability of a product or service, a lead will not
take the plunge. The verifiable proof can be something as obvious
as social media following or mass scale endorsement as evident
in sales
10.Fuss / Hype / Press / Controversy
Press or media has one of the most influential psychological
impacts. When something gets highlighted by the press, people
pay attention. When there is a lot of fuss or hype surrounding a
launch or about a product, service or company, there is an urge to
check it out. Even when there is some kind of controversy, it helps
in publicizing the product or service. It is not true that there is no
bad publicity but it is obviously true that hype or fuss and any kind of media attention are psychological triggers.

About Post Author

Janesdiary

I am a highly sought-after personal and business branding coach, marriage and Relationship therapist, a blogger and an entrepreneur. I have been blessed with the opportunity to work with some of Africa's most successful entrepreneurs. My success is as a result of my unrelenting passion for excellence in all that I do. My mission is to help people attain their desired goals by teaching them how to be more confident, better communicators and better decision makers. [email protected]
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By Janesdiary

I am a highly sought-after personal and business branding coach, marriage and Relationship therapist, a blogger and an entrepreneur. I have been blessed with the opportunity to work with some of Africa's most successful entrepreneurs. My success is as a result of my unrelenting passion for excellence in all that I do. My mission is to help people attain their desired goals by teaching them how to be more confident, better communicators and better decision makers. [email protected]

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