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5 CUSTOMER ATTRACTION MARKETING STRATEGIES
How do I market my business online, advertise online using social media the right way, so that I can start attracting people to me, so that I don’t have to chase people around, and so that I can start getting the things I can actually buy?
I’m going to tell you about the five most effective ways I’ve used to market my business online since 2013.
To use this strategy, you must first ask yourself five questions.
1. What types of questions are my prospects asking before making a purchasing decision?
As an example, consider the following business: a photography studio. When I’m working online, I think to myself right before someone makes a prospecting decision for me.
What questions might they be asking in photographs, such as family portraits? That I can put in front of them, an answer, a value to entice them to contact me. They may inquire as to what they should wear for a family portrait or when the best time of year is for a family portrait. So, whenever I can answer my prospect’s questions, I’ll want to look for buyer intent.
2. What problems and frustrations is my prospect currently experiencing that “my thing” can alleviate?
That I am able to assist them with my product, knowledge, or service makes me the king. If you’re talking about your product rather than your Prospect e, or service makes me the king. If you’re talking about your product rather than your Prospect, you’re doing it incorrectly. As an example, let’s say you bought some skin cream. You should use question number two to market your skin cream. For example, amateurs will go out and say, “This is what my skin cream does, and here are all the ingredients.” It does not work because no one is interested in your product until they know you are interested in them as a prospect. So, if you have a problem with your skin, here are 5 things you can do to get rid of it. This is when your prospect will respond to your skin cream product without you having to say anything about it.
3. Has anyone had a bad experience because they didn’t have “anything”?
Do you have any stories about people who had bad things happen to them because they didn’t use your product, didn’t know about it at all, or had no information about it? People respond to story on social media. Storytelling is one of the most powerful tools you can use in your marketing.
4. Has anyone had a positive experience with your product or service?
Do you have great results and testimonials from people who have had amazing results with your product and opportunity?
Your prospect does not want to hear about your product; instead, they want you to remind them of the promise and what is possible; they want hope, and they want to know how their life will change.
5. What advice would you give to a devoted audience?
Do you have a passionate product where people will appreciate tips that will increase their enjoyment of the product?
You can give them genuine, useful advice on how to get more enjoyment out of the things they already enjoy. If you want to attract people who are interested in fashion, you could tell them about the 5 things men should never do if they want to look stylish.
These are the things that entice fashion-obsessed individuals.
I don’t want to appeal to everyone. I’m only interested in attracting people who will buy my product.
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